new and featured work
Westchester County Association Branding Video
We worked closely with the WCA, the premiere business advocacy group in the county, to tell the story of their four main initiatives. The video premiered at the largest business event of the year, the WCA’s Leadership Dinner, and will also be used for their website and social media.
The WCA trusted us from creative inception through final edit. We wrote the script, scheduled the talent, shot in 15 locations over two weeks, and put the association’s new logo into motion for the final edit. It was a great experience for everyone involved and we look forward to working closely with the WCA and all of it’s members.
Mercy College “Now You Know” :30 second TV Spot
Ccollege debt. That’s all you need to say to get palms sweating. For our fourth video project for client, Mercy College, we were asked to quell the sweats by letting students and parents know that Mercy offers a private school education; unique mentoring programming; robust, state-of-the-art curriculum and facilities; and a diverse student population; all while giving them the opportunity to graduate with a bachelor’s degree and little to no debt. In 30 seconds.
Mercy College Holiday Video
In a conversation earlier this year with our new client, Mercy College, they revealed a long-held dream to have a beautiful holiday video to celebrate the season. With a chill still in the air and snow on the ground in early February we got busy. We wrote, produced, shot, and edited their 2017 holiday video which included coverage of all 4 campuses, a cast of wonderful students, college mascot Mav, and Mercy College president Tim Hall. Dream fulfilled!
HAMLET - Aquila Theatre Company
For the third year in a row, the Aquila Theatre Company asked us to create trailers to advertise their productions. Aquila is one of the only touring companies to mount Shakespeare productions that travel the entire country. Our work includes shooting, and editing these short pieces for maximum impact to bring in theatre goers for this one-of-a-kind company.
GDC River Tides Luxury Apartment rentals :30 Second Spot
Yonkers, New York is in the middle of a renaissance and our client, Ginsburg Development Corporation is leading the way with River Tides, a new 300-unit luxury rental building. Our mission was to create a commercial that would appeal to a wide demographic - from millennials to empty nesters - while also focusing on the building’s luxury amenities.
We accepted the mission and along with this :30 second spot we also cut a longer piece for GDC’s website that features more of River Tides’ amenities including the Spa, Club Room, and Demonstration Kitchen.
Mercy College $0 Tuition :30 second TV Spot
Free Tuition is sweeping New York’s public universities through the passage of the 2018 State Budget and the launch of the nation's first accessible college program - the Excelsior Scholarship. This program is making it tough for small private colleges to compete for students. Facing the challenge, Mercy College hired us to make a TV commercial to announce their new program that not only offers free tuition to qualifying students, but unlike New York State schools, they won’t lock students into living in New York for 4 years after graduation. That's a lot of message to pack into a 30-second spot. And we did it. We did it with energy, beauty and emotion.